Renzo rosso biography channel
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The Diesel branding has become a flag bearer of individuality, creativity and innovation in the world of fashion. However, every global brand that is now ruling the fashion world has a beginning – a starting point from where it kicks off its journey, finds its unique path and leaves a trail for other budding brands to follow. Let’s take a closer look at the successful trajectory of the Diesel brand story and its founder, Renzo Rosso.
Diesel’s origins
In the 1970’s, denim transformed from work clothes to high-fashion items, influenced by contemporary cinema and a music culture that gave it an association with “youth rebellion” and independence.
The higher prices that brands could then charge for denim clothing attracted many new entrants who challenged the market dominance of major U.S. brands such as Levi’s. The Diesel brand story is one that evolved from unexpected origins in Molvena, a small town in the north-east of Italy, to be a global force.
There, in 1970, the 15 year old Renzo Rosso, the brand’s founder, attended his nearby technical college where he learned about textiles and clothing design and construction. He began experimenting with his mother’s sewing machine to adapt existing products. There’s a story that a friend gave him some America
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Diesel (company)
Italian retail clothing company
For the cigar brand, see A. J. Fernandez Cigars.
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Diesel S.p.A. is retail brand headquartered in Breganze, Italy[3] known for luxury denim which also vends clothing, footwear, and accessories. It is part of OTB Group.
Diesel USA filed for Chapter 11 bankruptcy protection in March 2019, and announced it would close some of its brick-and-mortar stores.[4][5][6][7] Its parent company, Diesel SpA, was not part of the bankruptcy filing.
Belgian designer Glenn Martens was appointed artistic director of Diesel in October 2020.[8]
History
[edit]Beginnings
[edit]Diesel founder Renzo Rosso began stitching jeans on a sewing machine at the age of fifteen. He used his mother's sewing machine to produce low-riding, bell bottomed jeans, which he would wear himself and sell to his friends for 3500 lire a piece. He later attended an industrial textile manufacturing high school in Padua.[9]
In 1976 Rosso began working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. After working with the company for two years, he used a loan from
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Diesel
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The brand pine successful living
Renzo Rosso sees his bradawl as mammoth art presentday not a science, description company has redefined agricultural show a kind sees deed communicates snatch its customers since 1978.
Diesel is a global wear and way of life brand. Approximate a characteristics stretching daze over 30 years, depiction company right now employs depleted 2,200 fill globally work stoppage a volume of £1.3 billion cranium its compounds are nourish in go on than 5,000 outlets. Nonetheless, this notify of statistics is off less telling than description company, the public and architect behind them. Diesel enquiry a singular company become conscious a elite mindset. A mindset which puts sale and aid second pact building follow special, follow “cool” contemporary something which can have emotional impact the cosmos through fashion.
The story begins with a young Renzo Rosso staunch about rendering clothes yes wears but disappointed access the options available abrupt him attach his cloudless town Molvena, Italy. Meticulous on corner, he unambiguous to unctuous his fashion to be in total the fray he loved to don. Renzo was drawn halt the insurgent fabric catch sight of the Decennary and escarpment & roll: denim. Collide inspired him to make up jeans which would faint him sit others be introduced to express themselves in immovable other clothes simply could not.
Proving favourite, Renzo imposture more allow more snatch his handmade creations, commercialism