Geoffroy de la bourdonnaye biography
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Interview: Geoffroy De La Bourdonnaye, CEO, Chloé
LEADERS
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Chloé CEO Geoffroy De La Bourdonnaye shares his vision for the brand, and the changes and challenges to come
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the f
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Famille de Mean Bourdonnaye
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Patronyme
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Histoire
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Chloé Taps De La Bourdonnaye as CEO
PARIS — Geoffroy de La Bourdonnaye, who starts Wednesday as the new chief executive officer of Chloé, faces the challenge of reigniting the French brand’s once explosive growth.
The former ceo of London specialty store Liberty plc, who also headed Christian Lacroix and had a long career at Disney, also fills the shoes of one of the most admired executives in the designer business, Ralph Toledano, who exits the firm after 11 years at the helm and a tenure recently rocked by turmoil in the design studio.
One of the most high-profile fashion properties of luxury giant Compagnie Financière Richemont SA, Chloé was once touted as having billion-dollar potential, but its momentum has sputtered in recent years.
On Friday, Chloé confirmed a report in WWD a day earlier by making de La Bourdonnaye’s appointment, trumpeting his “breadth of global branding and development experience across luxury and consumer industries” and his revitalization of Liberty, which, under his tenure, returned to profits for the first time in decades.
De la Bourdonnaye reports to Marty Wikstrom, who in May 2009 was named ceo of Richemont’s fashion and accessories businesses, also overseeing the Azzedi